Nettrice R. Gaskins, Ph.D. DM 2014, teaches, writes, “fabs,” and makes art using algorithms and machine learning. During her time as a doctoral candidate in the School of Literature, Media, and Communication, she and her thesis advisor Celia Pearce received a grant from the National Science Foundation (NSF) to look at advancing STEM through culturally situated arts-based learning.
Before getting ready for work, I go over my list of priorities, both professionally and personally.
From a workload perspective, my days are generally half meetings and half strategic work. Strategic work can entail anything from writing communications on behalf of our company to meeting with corporate and community partners to discuss ways that we can expand our brand while also enhancing the lives of the people in the communities in which we operate.
I manage strategic marketing campaigns and initiatives for professional truck drivers and commercial vehicle fleets for RaceTrac and its franchisee brand, RaceWay. My work involves partnering with external marketing agencies and internal marketing teams to drive professional truck drivers to our sites through billboard advertising, loyalty promotions, digital media, and B2B marketing campaigns.
