I work as an associate brand manager on the Quilted Northern Brand at Georgia Pacific LLC
Branding has the power to influence people's feelings. Something as inconspicuous as purchasing a certain toilet paper brand can make people feel safe, excited, fancy, or savvy.
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Both of her grandfathers owned transportation companies. Her father owned a construction company. Entrepreneurship is in Archel Bernard’s DNA.
But to Bernard, STC 2011, being an entrepreneur isn’t just about owning a business. It’s about representing African makers, celebrating the diversity of Atlanta, and letting people know that Georgia Tech prepares you for any challenge that can come your way.
Nettrice R. Gaskins, Ph.D. DM 2014, teaches, writes, “fabs,” and makes art using algorithms and machine learning. During her time as a doctoral candidate in the School of Literature, Media, and Communication, she and her thesis advisor Celia Pearce received a grant from the National Science Foundation (NSF) to look at advancing STEM through culturally situated arts-based learning.
Before getting ready for work, I go over my list of priorities, both professionally and personally.
From a workload perspective, my days are generally half meetings and half strategic work. Strategic work can entail anything from writing communications on behalf of our company to meeting with corporate and community partners to discuss ways that we can expand our brand while also enhancing the lives of the people in the communities in which we operate.
I manage strategic marketing campaigns and initiatives for professional truck drivers and commercial vehicle fleets for RaceTrac and its franchisee brand, RaceWay. My work involves partnering with external marketing agencies and internal marketing teams to drive professional truck drivers to our sites through billboard advertising, loyalty promotions, digital media, and B2B marketing campaigns.
