The billboards, which
appear with increasing
frequency as one approaches
the North Carolina border,
each display a bad joke,
usually accompanied by a
wacky visual pun, and a
slogan promising utopia
ahead.

Pedro, a mascot based on
the most pernicious of
Mexican stereotypes,
appears repeatedly on the
billboards in fiesta or
siesta fashion to speak
some idiot witticism in
pidgin English.